Website SEO Tips from Logi Transports

Website SEO Tips and Knowledge we have found useful :

Website SEO Tips
Ok so this does not have ALOT to do with Transport but we have managed to get our site pretty well established without using any expensive outside agencies. We would like to share some of the things we learned along the way to help you as well. After all, you found our site 😉

So here if goes, all the basics and Website SEO Tips you need to be your own BEST SEO :

SEO Backlinks:

Create Linkable Assets:
Produce content that others in your industry would want to link to. This could include in-depth guides, useful tools, or data-driven studies. For example, a comprehensive guide on logistics trends or an interactive tool calculating shipping costs could attract backlinks.

Guest Blogging:

Write articles for high-authority sites within your niche like logistics, transportation, or supply chain management. This not only helps in getting a backlink but also increases your brand’s visibility. Choose sites with a strong domain authority and relevance to your business.

Broken Link Building:

Find websites in your industry with broken links. Use tools to detect these links, then contact the webmaster suggesting your content as a replacement for the broken link. This method not only helps them fix their site but gives you an opportunity to earn a backlink.

Resource Page Link Building:

Look for resource pages in the logistics sector where you can contribute your site as a valuable resource. These pages often contain curated lists of links that are beneficial for their audience. Contact the creators of these pages to suggest adding your site.

Use Media Platforms for Exposure:

Services like Connectively (formerly known as HARO) can connect you with journalists looking for expert opinions. By providing valuable insights, you can earn mentions and backlinks from credible news sources.

Skyscraper Technique:

Identify content in your niche that has a lot of backlinks. Create an even better version of that content, then reach out to those who linked to the original piece to showcase your superior content. This can be particularly effective with industry reports or tool lists.

Engage in Community and Forums:

Participate in discussions on platforms where your target audience hangs out, like specialized forums for logistics or business networks. Provide value, and when appropriate, include a link back to your relevant content or service. However, ensure this is done in a non-spammy way.

Influencer Collaboration:

Partner with influencers or thought leaders in logistics or related fields. They can share your content or mention your services, leading to backlinks. This could be through joint webinars, interviews, or content contributions.

Reclaiming Unlinked Brand Mentions:

Use tools or Google Alerts to monitor when your brand is mentioned online without a link. Reach out to these sites and politely ask them to include a link back to your site. This not only gets you backlinks but also ensures proper credit for your brand.

Content Upgrades and Evergreen Content:

Regularly update your older, popular content to keep it relevant or create “evergreen” posts that are timeless and valuable, encouraging continuous backlinks over time.